Google lose their game of chicken with the third-party cookie

When hype turns to pragmatism – AI and Performance marketing

Big Things Have Small Beginnings 

‘Are we there yet? The dawn of a new and improved Golden age of Train Travel’

OpenAI Sora: We blinked and AI hopped, skipped and jumped.

Google says goodbye to linear, time-decay and first-touch attribution models.

The future of AI in Strategy

The impact of AI and the future of SEO

Will ChatGPT replace the media strategist?

SYZYGY London named one of Campaign’s Best Places to Work 2023

ChatGPT will not replace good media plans, it will only replace the bad ones.

Should we be worried about the emergence of AI technologies?

Data Clean Rooms: go big or go home

The time is now to shape a Metaverse for Good

Hanging by a Threads

Hanging by a Threads

‘Everyone gets the final Friday of every month off to benefit their mental health’ – SYZYGY’s Aurelie Haroutunian in The Drum

‘Video, audio and imagery is playing a significantly larger role across PPC and SEO channels.’ – SYZYGY’s James Ross in Econsultancy

SYZYGY GROUP boosts sales by 10 per cent to EUR 44.7 million in first nine months of 2021, with an EBIT margin of 10.3 per cent

‘If you’re focusing all your efforts on the bottom of the funnel, you need to reset your sights.’ – SYZYGY’s James Ross writes for Performance Marketing World

‘Stop whinging about broken agency models.’ – SYZYGY’s Matt Brown writes for Creativepool.com

Matt Brown promoted to joint UK and US role

‘Context is everything when it comes to solving the pingdemic’ – SYZYGY’s Anthony Magee in CityAM

Ita Murphy talks about the importance of trusting your team in CEO.digital

SYZYGY Head of Planning James Ross selected for Campaign’s Media Week 30 Under 30

SYZYGY research in Econsultancy shows the Covid-fuelled acceleration of digital services across the UK and US

How to keep clients well-informed of marketing trends? SYZYGY’s James Ross tells The Drum

SYZYGY London wins The Drum’s 2021 Not for Profit Search Award for V&A work

SYZYGY GROUP generates sales of EUR 15.1 million in 1st quarter of 2021, with an EBIT margin of 10.4 per cent

Hybrid habits: Why health, fitness and wellbeing brands’ core strength will be working out the digital experience

SYZYGY AG confirms provisional figures: Sales of EUR 55.5 million and EBIT of EUR 4.0 million

‘The coronavirus tracking app is set up to fail’ – SYZYGY’s Anthony Magee in the Independent

‘The coronavirus tracking app is set up to fail’ – SYZYGY’s Anthony Magee in the Independent

Ita Murphy describes her typical day as CEO of SYZYGY UK in econsultancy.com