Hybrid habits: Why health, fitness and wellbeing brands’ core strength will be working out the digital experience

London, 21. April 2021

According to stats, post-pandemic recovery doesn’t just apply to brands and the economy – we’re all on a mission to get back fighting fit and restore our own personal wellbeing.

From Joe Wicks to Peloton, Amazon Pharmacy to AstraZeneca, our Strategy Director, Dom Waghorn spoke to BITE Magazine CreativeBrief about the move to hybrid digital experience models in the health, fitness, and wellbeing space.

He looks at how demand has evolved, what will change – and what won’t – and the ways to keep audiences engaged post-lockdown.

The key question is how can brands meet this demand? Find out here.

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