SYZYGY London’s Director of Media, Matt Brown, has been promoted to a newly created dual role – Commercial Director of the UK and Managing Director of its US office.
The promotion follows a suite of recent client wins for SYZYGY including TRX, Bensons for Beds, Deliveroo, RAD Bikes, and GSMA, the entity behind Mobile World Congress. Matt’s role will drive this growth trajectory and strengthen relationships with clients globally.
Matt’s role as US Managing Director will focus on further developing SYZYGY’s existing North American proposition and expertise, building its reputation as a market-leading digital strategy specialist. Alongside supporting the growth of existing clients in the region, such as PayPal, Rad Bikes and TRX, he will champion SYZYGY’s deep expertise in using data to grow ecommerce brands. He will also lead new business, enabling US companies to successfully enter the European market.
In the UK, he will be responsible for client growth, new business and product development. Previously SYZYGY’s Director of Media, and Head of Search and Social at MailOnline, Matt has a track record of delivering strategies for brands seeking rapid growth and media effectiveness, especially in ecommerce, throughout the US and Europe. He will be reporting to Ita Murphy, CEO.