Innovation through insight
By harnessing powerful insights, we help our clients create differentiated and profitable digital experiences built around customer needs and behaviours.
Relationships that are built to last
In our view, modern brands are built, grow and thrive in digital environments. This means employing digital channels for both performance marketing and brand equity. Combining this full-funnel digital thinking with real-time data activation provides huge (and sustainable) competitive advantage for ambitious brands.
And it’s these ambitious brands we attract as clients – bold companies who like to challenge norms and innovate in this new world of experience-driven marketing. We tend to work with our clients for the long term. We think it’s because we deliver great results. But it’s also because we build our partnerships on trust, transparency and honesty.
We have a set of values that underpin how we work with our clients and with each other:
For any situation, we’re conscious about the quality of our communication. We always aim to be honest, respectful and to the point.
Whether it’s delivering news, managing expectations or setting personal objectives, we believe that being upfront, truthful and unambiguous is key to building trust and getting results.
This continuous improvement and innovation requires curiosity, bravery and a certain restlessness; not accepting the status quo but believing that better is possible.
Along the way it can be uncomfortable. But if we want to make a difference, sometimes we have to take risks, ask the difficult questions and try out new or unusual ideas.
We believe that people do their best work when they’re happy, when they enjoy what they do and when they feel they belong. Every one of us has a part to play in creating those conditions, in enabling each other.
It’s a combination of respect, seeing others’ perspectives and valuing their contribution – not just as functions, but as people.
SYZYGY in numbers