Digital and data specialists

We transform brands through the intelligent use of data.

By harnessing powerful data sets, we help our clients create differentiated, personalised and profitable digital experiences built around human needs and behaviours.

In our view, modern brands are built, grow and thrive in digital environments.

This means employing digital channels for both performance marketing and brand equity.

Combining this full-funnel digital thinking with real-time data activation provides huge (and sustainable) competitive advantage for ambitious brands.

And it’s these ambitious brands we attract as clients – bold companies who like to challenge norms and innovate in this new world of experience-driven marketing.

Where most see challenges, we see opportunities…
Vimeo

Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von Vimeo.
Mehr erfahren

Video laden

PHNjcmlwdCB0eXBlPSJ0ZXh0L2phdmFzY3JpcHQiPndpbmRvdy5TeXpDb25zZW50UHJveHlbInZpZGVvLTRkZjg2N2MwLTMyNjMtNDRmZC1hYTZjLTJiN2ExNmE0MmU1YyJdLmNvbnNlbnQoKTs8L3NjcmlwdD4=

Relationships that are built to last

We tend to work with our clients for the long term. We think it’s because we deliver great results. But it’s also because we build our partnerships on trust, transparency and honesty. A bit like any relationship really: you need to talk often, keep your promises and work hard to make the partnership a success.

Our beliefs

We have a set of principles that underpin how we work with our clients:

1
We believe marketing without data is opinion-led guesswork
Marketers have an incredible resource at their disposal – but too many aren’t using it. Data enables a deep understanding of people, their needs and behaviours, facilitating strategies that drive braver and more enduring work. The brands that act on data fastest are the winners of the future – whether through more effective marketing or by harnessing data to develop and test new services.
2
We believe digital is much more than just ‘performance’
In the past, digital may have been seen as purely a performance channel – a last click conversion driver. But we believe this has changed: in this new world, modern brands are born, built, grow and thrive in digital environments. It’s why we work with our clients on creating fresh, digital content and experiences that keeps them in their customers’ minds even outside purchase moments.
3
We believe in being bold and brave
Don’t hire us if you want the ‘same old, same old’. For over 25 years, we have challenged conventional thinking and searched for smarter answers to business problems. Because brands that want to stand out and win market share don’t stand still. We are always looking to improve, innovate and approach problems differently, harnessing new technology and data to help our clients grow.
4
We believe in pragmatism
We have a knack for getting to the nub and making the complicated simple. We cut through the noise and work pragmatically with our clients to plan and execute rapidly. Equally, through unified dashboards, we measure, report and act on the metrics that really matter to your business and your teams.
5
We believe – we know – that we don’t have all the answers
Our best results come from those magic moments where multi-disciplined teams are working in perfect alignment (or in ‘syzygy’- an astronomical term for alignment). Teams made up of clients, SYZYGY people and other agencies, collaborating around a strong plan and a desire to deliver amazing work. As WPP’s data and digital strategy agency we are expert ‘stitchers’ – unifying specialists and ideas around a common purpose.
If you would like to find out how we can drive growth for your brand, please get in touch
New Business James Balneaves
New Business Manager

SYZYGY in numbers

550
+
people
55
m
turnover
200
+
awards
On this page