The one thing you can be sure of in the marketing industry is change. The extinction of cookies and iOS chaos, growing platforms like Tik Tok and Clubhouse, proliferating technologies like AI and AR – it’s a lot to keep track off.
But there’s plenty to be said for a changing landscape, it can bring risks, but it can also bring a plethora of opportunities and rewards. To reap the benefits, agencies must ensure that they’re on top of the latest trends. And crucially, that their clients are informed of them too.
Our very own Head of Planning, James Ross is featured in The Drum explaining how SYZYGY keeps their clients in the loop. It’s a process built into planning from the ground up, from agency values all the way to the processes built into client contracts. All with the goal of bringing clients actively into the equation and fostering one very crucial ingredient – trust.
Read more on The Drum.