SYZYGY’s consumer psychologist on post-lockdown growth in CityAM

(Getty Images)

(Getty Images)

Written by Dr Paul Marsden

Consumer Psychologist at SYZYGY London

We’ve all heard the doomsdaying from brands about life after lockdown. Our resident consumer psychologist Dr Paul Marsden has a different take – he spoke to CityAM about the likelihood of post-traumatic growth, having faith in human resilience, and why we should all have a corona-buddy.

Read more on CityAM.