SEO & AI Visibility Account Director

 

Core Responsibilities

• Set a joined-up SEO and AEO strategy across technical, content, authority and AI-search visibility, ensuring activity is connected to client priorities and commercial outcomes.
• Translate broad business objectives and stakeholder requests into a prioritised roadmap with clear KPIs, forecasts, owners, deadlines and expected value.
• Lead performance reviews and strategic presentations, turning data into a concise story: what changed, why it matters, what should happen next and where investment should move.
• Shape the client’s AEO approach, including how LLMs retrieve, cite and interpret content, and convert prompt, citation, visibility and sentiment data into practical recommendations.
• Use data and forecasting to identify opportunities, diagnose performance and demonstrate commercial impact.
• Partner with paid media, analytics, product, engineering, content, PR and social teams to solve cross-channel search challenges and unlock implementation.

Client Leadership & Commercial Management

• Act as the senior day-to-day organic search lead, owning key relationships and leading calls with senior and C-suite stakeholders.
• Own portfolio health, resourcing and commercial growth, including scoping, change control, retention and upsell opportunities.
• Build client confidence through clear communication, proactive problem-solving and constructive challenge.
• Reduce dependency on the Head of Organic by taking ownership of routine account leadership and decision-making.

Skillsets

• Advanced understanding of on-page SEO, content optimisation and E-E-A-T principles, with the ability to review detailed recommendations, identify gaps and ensure outputs are implementation-ready.
• Strong strategic and practical knowledge of GEO and AI-driven search, including how LLMs retrieve, cite and interpret content, and how prompt, citation, visibility and sentiment data can inform optimisation.
• Strong understanding of wider digital disciplines and how paid media, analytics, content, PR, social, product and engineering interact with organic search.
• Advanced reporting and analytical capability, focused on identifying the causes of
• Strong knowledge of organic measurement, including KPI design, forecasting, attribution limitations and connecting activity to business outcomes.
• Ability to operate at a detailed technical, content and analytical level when required, while maintaining a broader strategic view.
• Good technical SEO expertise across crawl and index controls, hreflang, page speed, structured data, JavaScript-heavy platforms and complex enterprise websites, with the ability to interrogate audits, challenge recommendations and communicate risks clearly.

Project Management

• Own account governance and delivery discipline, including decision logs, scope control, implementation tracking and proactive escalation.
• Manage prioritisation, deadlines, dependencies, risks, approvals and stakeholder actions across multi-market programmes.
• Establish clear ownership across Account Managers, Senior Account Executives, content teams and specialist functions.
• Monitor resource and capacity, reallocating support where needed to protect delivery quality and deadlines.
• Ensure work is implementation-ready and that recommendations are tracked through to completion.
• Use project-management tools such as Asana to maintain visibility of progress, ownership, workload, risks and blockers.

Workflows & AI

• Design repeatable workflows for core organic deliverables, with clearly defined inputs, outputs, owners, review stages and quality standards.
• Identify opportunities to improve workflows through automation, AI agents and LLMs while maintaining appropriate human oversight.
• Test, validate and document AI-enabled processes before adopting them across client accounts.
• Create reusable templates, playbooks and operating standards that improve consistency and reduce duplication.
• Track workflow performance through measures such as delivery time, rework, quality, utilisation and team capacity.
• Ensure AI-enabled delivery meets appropriate standards for accuracy, data security, explainability and brand safety.

Team Leadership & Development

• Delegate effectively across the team, providing clear objectives, context, ownership and expected outcomes.
• Review and quality-assure work without becoming a delivery bottleneck.
• Coach, mentor and give structured feedback to support accountability and career progression.
• Create the conditions for team members to operate independently and make confident decisions.
• Address delivery or performance issues early and provide clear support for improvement.

• At least 6 years of SEO experience, ideally within an agency, including experience leading enterprise or global accounts and managing complex stakeholder groups.
• Proven Account Director-level client leadership, with the confidence to challenge constructively, make decisions and present recommendations to senior technical and non-technical audiences.
• Strong strategic knowledge of SEO and AEO, including an informed understanding of AI search, LLM retrieval, citations, content discoverability and how the measurement landscape is evolving.
• Excellent presentation and storytelling skills, with the ability to simplify complex data and build a persuasive commercial case for action.
• Strong programme and project-management discipline, without relying on process as a substitute for strategic or technical expertise.
• A solid technical SEO foundation and enough depth to interrogate audits, guide specialists, identify risk and ensure recommendations are feasible for product and engineering teams.
• Demonstrable experience building integrated organic strategies across technical SEO, content, authority and the full customer journey rather than focusing only on top-of-funnel traffic.
• Strong analytical and commercial skills, including KPI design, forecasting, opportunity sizing and connecting organic performance to business outcomes.
• Experienced people manager who can delegate, QA, mentor and give clear feedback while creating accountability and progression for the team.
• Proficiency with Google Search Console, GA4, Screaming Frog or other enterprise crawlers, Ahrefs or Semrush and experience with AEO or AI-visibility tooling such as Profound.
• Experience in payments, fintech, financial services, regulated industries, YouTube SEO, digital PR or community-led search is desirable but not essential.
• Experience designing and improving operational workflows, not just managing individual deliverables.
• Strong understanding of how AI, automation and LLMs can support research, analysis, content, reporting and quality assurance.
• Experience implementing structured project-management practices across complex, multi-stakeholder programmes.
• Ability to balance innovation with governance, ensuring AI-enabled outputs remain accurate, secure, explainable and client-ready.
• Evidence of improving team efficiency, quality or capacity through better processes, tooling or automation.

SYZYGY is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, colour, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, sexual orientation, gender identity, marital status, genetic information or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees, and embrace diversity. We encourage everyone to respond. Please let us know if you may need any additional support when applying for the role or if you are invited for an interview.