RAD Power Bikes

Launching a D2C electric bike brand in Europe

Our role

Digital Media Partner

Electric bikes is a rapidly growing category with major head room for growth. RAD Power Bikes is a major player in North America – but unknown in Europe. They appointed SYZYGY at the start of 2021 to help them enter the competitive European market.

Europe is more complicated than the US with varying languages, behaviours, maturity – even physical geography. The brand challenge is different too –with low awareness to combat. Additional complications included inventory availability caused by Brexit and the blockage of the Suez canal.

Within 12 months, we have developed, executed and evolved a strategy that has directly ensured RAD enters the market in a sustainable way, in line with demand and stock availability.

  • With localised, tailored media buying across digital channels and different markets
  • By managing demand in line with inventory availability
  • With content that positions the brand strongly against European competitors
226
%
YoY revenue growth
39
%
raise in YoY ROAS
36
%
CPC drop YoY

Services we provided:

  • Market & competitor benchmarking
  • Trend alerting & innovation insights
  • Audience segmentation & behavioural insights
  • Measurement & effectiveness frameworks
  • Media strategy
  • Content strategy
  • Global content guidelines & support
  • SEO & ASO
  • PPC
  • Programmatic display
  • Multi-market dynamic dashboards & marketing insights
If you would like to find out how we can drive growth for your brand, please get in touch
New Business Ita Murphy
UK CEO