Bensons for Beds
Digitally transforming a business through lockdown and setting foundations for the future
Our role
Digital Media Partner
Bensons for Beds are an established bedding retailer with a large footprint of showroom stores across the UK. And while Bensons, like the whole industry, was moving towards a hybrid model (online/offline), the pandemic triggered an immediate need to accelerate this process.
As Bensons’ digital media partner, we provided and executed a strategy which focused on ROAS, maximised limited budget and reflected the dynamics of the new trading environment.
Specifically, we:
- Fully restructured media plans around new customer journeys that didn’t involve visiting stores
- Built in greater dynamism and pace, accounting for major seasonal changes and key promotional moments like Black Friday
- Identified new opportunities for growth by integrating disparate audience data and mapping search patterns
- Optimised shopping feeds, aligning with real-time inventory availability and increasing the coverage of their product portfolio
This has led to Bensons having the confidence and evidence to increase spend and invest in additional digital activity, as they look to steal further share from key competitors.
34
%
YoY ROAS increase
Services we provided:
- Market & competitor benchmarking
- Audience segmentation & behavioural insights
- Measurement & effectiveness frameworks
- Media strategy
- PPC
- Programmatic display
If you would like to find out how we can drive growth for your brand, please get in touch
