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Mazda3

04/11/2009. Tagged with: Clients, Mazda, Mazda3

For the launch of the new Mazda3 into a fiercely crowded market, we created a suite of rich media content that made the creators of the cars the creators of the content. 

Featuring video interviews, blogs, behind-the-scenes teaser footage, car features, gadgets and competitions, people were invited to consume what they wanted, at their own pace and on their own terms. The microsite, banners and emails were rolled out across 25+ European markets beginning May 2009.

In the UK market alone, over 130,000 people have engaged with the rich microsite content in just a few months, with at least 50 sales linked directly to engagement with these assets.