Results

Mazda3

04/11/2009. Tagged with: Clients, Mazda, Mazda3

For the launch of the new Mazda3 into a fiercely crowded market, we created a suite of rich media content that made the creators of the cars the creators of the content. 

Featuring video interviews, blogs, behind-the-scenes teaser footage, car features, gadgets and competitions, people were invited to consume what they wanted, at their own pace and on their own terms. The microsite, banners and emails were rolled out across 25+ European markets beginning May 2009.

In the UK market alone, over 130,000 people have engaged with the rich microsite content in just a few months, with at least 50 sales linked directly to engagement with these assets.

Mazda Europe

04/11/2009. Tagged with: Mazda, Mazda CX-7

At over 10 years, Mazda is Syzygy’s longest client relationship. 

In the mid 1990s each market did its own thing and brand consistency was virtually non-existent. Our brief was to create one central digital business platform and deliver a strong, consistent brand message across all 22 European markets, from United Kingdom to Russia and Turkey.

We asked for a single dedicated Project Board to work with and built everything around customer insight, rather than each individual market’s different business requirements. We created one central European Web platform that allowed each market to deliver the true essence of the Mazda brand, complete with fully integrated back-end customer and product databases.

The sites showcased the latest car configurator and held a central CRM view of the entire customer journey, allowing each market to successfully move customers along the buying cycle. It is estimated that the cost savings of this activity are over £50 million so far.

Flashtalking's Campaign of the Month goes to Syzygy

20/05/2010. Tagged with: Mazda, Syzygy UK

We’re proud to announce that we’ve just won Flashtalking’s Campaign of the Month for the rich media banners we did for the new Mazda6 Not For Everyone campaign.

Syz school

04/11/2009. Tagged with: Syz School, Syzygy UK

Finding the very best fresh talent from the education system is something we take seriously at Syzygy.

We train rough diamonds in practical, real world disciplines until they are fully conversant with our working methods. Please contact us for further details on Syzygy internships.