Results
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HSBC Private Bank campaign site
05/11/2009. Tagged with: Clients, HSBC
HSBC wanted to convince wealthy investors of their ever-growing size and stature in the Private Banking world, by creating meaningful dialogues with the ultra cash-rich. We needed to draw the target audience to a site where they could interact with exclusive content on a one-to-one basis and encourage new account sign-ups.
Our solution was to create a series of interactive customer testimonials telling how HSBC Private Bank managers had helped to connect their clients to key growth opportunities around the world. This encouraged visitors to find out more by clicking through to exclusive content and market insight on HSBCPrivateBank.com.
Results are encouraging. Two investors committed $2 million in cash assets within the first three months. Despite the target niche the site received 20,000 unique visitors in 6 weeks. Four per cent of visitors have started an ongoing dialogue and the site won a Gold award at Horizon Interactive.
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Forevermark diamonds
04/11/2009. Tagged with: Clients, De Beers
Syzygy is delighted to produce the global website for DeBeers’ Forevermark Diamonds.
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QFINANCE
04/11/2009. Tagged with: Clients, QFinance
QFINANCE.com is an authoritative, relevant, trustworthy and easy-to-use reference guide, for anyone involved in the world of finance, from undergraduates to professionals and writers.
In partnership with Bloomsbury Publishing and Qatar Financial Centre Authority (QFCA) we created a user-friendly and accessible site containing over 2 million words. There are over 280 best-practice articles and 9000 dictionary terms, contributing to a wealth of thought leadership and viewpoint essays that distil and summarise the most important aspects of finance.
For Syzygy, it was a huge user experience challenge to transform a large book containing more than 2 million words into an intuitive and premium digital experience. As well as being technically challenging, we relished the opportunity to define the brand direction as well as partnering with our client to define the actual product.
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Mazda3
04/11/2009. Tagged with: Clients, Mazda, Mazda3
For the launch of the new Mazda3 into a fiercely crowded market, we created a suite of rich media content that made the creators of the cars the creators of the content.
Featuring video interviews, blogs, behind-the-scenes teaser footage, car features, gadgets and competitions, people were invited to consume what they wanted, at their own pace and on their own terms. The microsite, banners and emails were rolled out across 25+ European markets beginning May 2009.
In the UK market alone, over 130,000 people have engaged with the rich microsite content in just a few months, with at least 50 sales linked directly to engagement with these assets.
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Mercedes-Benz/Chronicles of Narnia
04/11/2009. Tagged with: Clients, Mercedes-Benz
Mercedes-Benz and Disney came together to promote the Viano family MPV and The Chronicles of Narnia: Prince Caspian. We were asked to create something that families could explore and share together; a fantastic imaginary world filled with colour and adventure, with glimpses of Mercedes-Benz cleverly sewn in. It had to be the ‘web wide world of Mercedes-Benz and Disney’.
Six months of highly complex animation work created authentic 3-D landscapes, plug-ins and special effects, in which users navigated a Narnia fantasy world in the new Mercedes-Benz, experiencing magical adventures along the way. After an archery lesson, you can give someone a knighthood, challenge the Narnians to an ear-wiggling contest, play games, watch the trailer and take a glimpse into the future by looking around the car.
The campaign has delivered almost 6,000 qualified car leads in six months. 101,537 visitors have spent more than five minutes on the site. This campaign won 19 awards in total. It was nominated at the ADC and at the New York Festivals Innovative Advertising Awards, for Best Consumer Targeted Website, Best Design, Best Use of Music/Sound and Online Advertising.
