Syzygy is an ideas agency for the digital age.
We work collaboratively with clients to develop strategic, creative and technical ideas that help grow their businesses and redefine their brands.
We've got over 15 years' experience developing everything from award-winning Web content, platforms and mobile campaigns to social media, search strategies and CGI motion animation.
But it always comes back to the ideas. Ideas that are easy to find, easy to like and easy to share.
Chief Operating Officer
Starting his digital career in 1995, Andy was integral to the creation of Publicis Group's first Digital business. Since then he's launched blue chip web presences for HP, Cable & Wireless and Nat West, amongst others.
Andy founded uniquedigital as an independent company in 2001, taking brands such as Barclaycard, Barclays, First Choice and both William Hill and Ladbrokes online. In 2007 he sold Unique to Syzygy, joining the Group Management Board as Chief Operating Officer.
Most recently he has worked with Mazda, Avis, Sky, Shop Direct, Deutsche Bank and Bloomsbury.
Mark has 17-years digital marketing and new business experience, advising blue-chip brands on using digital channels to grow their business revenue, brand fame and profitability.
He's worked on UK, pan-European and global strategies, for clients including Boots, Hasbro, Eurostar, BT, P&G, Volvo, Sainsbury's, GSK, Mazda and Allianz.
Mark's projects have included everything from complex e-commerce platform integration, to campaign microsites, e-CRM, social media, mobile and Augmented Reality.
European Business Director
Paola is responsible for all aspects of the Mazda relationship, from strategic guidance to delivery. Prior to joining Syzygy, Paola worked as VP Marketing / Group Director for P&G, looking after head&shoulders and Ariel.
Before that, she spent four years at Euro RSCG 4D Digital, where she handled Reckitt-Benckiser, IBM Europe, Intel and Maison de la France (as Client Partner). Paola's international marketing career began in Milano, running Fiat Automotive, Alfa Romeo and Lancia for Grey Interactive.
Before this, she earned an MBA at Bocconi Management School. Paola is fluent in English, French (she has a baccalauréat), Spanish and, of course, Italian.
Head of Technology
Fabio is a true Digital Native. For over 13 years, his technical, creative and commercial expertise has kept some of Europe's most demanding agencies, dot coms and clients at the cutting edge of the digital media industry.
Agencies benefiting from his passion for digital include Good Technology, APL Digital, Zentropy Partners and MRM Worldwide. He's developed acclaimed digital experiences and technical architectures for clients as diverse as Island records, Chrysalis, Mini, Compaq, Nestle', Microsoft and Intel. He has managed Syzygy's internationally renowned development team since 2007.
Customer Experience Director
Dom has been employed in the digital media and marketing industry since 1996 with experience working for agencies, newspapers, portals and NGOs.
Trained in journalism, he began his career in his native New Zealand helping to launch XTRA, NZ's largest portal and most popular website. Since relocating to London in 1998, his interests and expertise has broadened beyond content into many other areas including digital strategy, user experience, social media engagement and SEO - areas he is responsible for leading on at Syzygy.
Prior to joining Syzygy in 2008, Dom worked for The Guardian's website, managed the Glastonbury Festival official website and led the digital team at groundbreaking not-for-profit YouthNet.
During his 12 years in advertising and digital media, Harwin has lived in Asia, North America, Australia and Europe. This has seen him create award-winning brand campaigns and digital experiences that build long-term engagement and brand advocacy. He's also learnt five languages along the way.
As Creative Director for Syzygy London, Harwin has applied his insights from diverse cultures, sectors and media to redefine the agency's creative structure and practices across all key accounts.