What does the role involve?
As a Senior Display Account Executive, you’re well on your way to being an industry expert. We won’t expect you to have all the answers, but we’d like to see a lot of ideas and the confidence to bring them to the team. You’ll have a firm understanding of the Google stack, working as part of the display team but often in concert with paid search, mobile, social and analytics specialists. You’re also commercially aware and keen to unlock new tactical and strategic opportunities on new and existing media platforms.
The role fits into two core areas:
Display campaign management
You get a buzz out of implementing innovative display campaigns and ensuring they run effectively. You’ll be comfortable managing a campaign activation across display channels using the full Ad Tech stack and you’ll be happy to oversee campaign pacing, budgeting and bid management. More importantly, you’re a devil for the detail and you understand the power of data. You’ll be able to eek the best out of your campaigns, not only because you have a keen eye for setting them up, but you’re also adept at tracking, measuring, optimising and reporting. You’re aware of best practice and can apply it where relevant, but you’re also intrigued by new industry trends and the opportunities they provide.
Collaboration in the pursuit of client goals
We believe in a holistic approach to digital marketing and this role will work alongside a variety of experts throughout the agency – collaboration is key to our success as a team. You’ll support the media planning process by researching and recommending new publishers, sources of inventory, audiences and buying types. The data and analytics team will become your best mates as you research the appropriate behavioural segments for campaign set up and on-going optimizations. You’ll also work closely with publishers to maximize their own audience dataset for the benefit of campaign planning and targeting. We don’t like to see anyone working in silo and working closely with the Paid and Social teams will help you develop your craft.
What are we looking for?
Put simply, someone who gets programmatic display. You’ve got great organisational and analytic skills and you know the display landscape inside out. You’ll be happy to support the Account Manager and Director in pursuit of the client goals, but equally capable of getting stuck in and working off your own bat when required. Your mindset is data-led with some creative thinking and problem solving to boot.
Some of the experience we would expect to see for this role includes:
- 1-2 years online experience within a programmatic display role – agency, media owner or client-side experience is essential
- Some proven experience in display campaign implementation and trafficking
- Experience of the Google ad stack (DCM/DFA, DBM, AdWords, GA) and other buying platforms (GAP qualification is desirable but not essential)
- A sound understanding of performance frameworks and different styles of reporting
- Ability to build relationships with internal teams, clients and other stakeholders.
- Fluent written and spoken English.
- A maths is not essential but desirable (GCSE, A Level or international equivalent), along with evidence of mathematical competency
- Proficient in MS Office, including Excel, Word and PowerPoint.
Equal Opportunity Statement
SYZYGY is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, colour, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, sexual orientation, gender identity, marital status, genetic information or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees, and embrace diversity. We encourage everyone to respond. Please let us know if you may need any additional support when applying for the role or if you are invited for an interview.
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