Media Planner

As a Media Planner, it’ll be your job to deliver innovative, commercially viable, research-driven paid media strategies for our clients.
Our planning team delivers award-winning, inventive, successful digital strategies for our clients. We do this by distilling a range of insights (from existing activity, research, trend analysis, competitor behaviour, interviews, and client workshops), turning these insights into effective media plans. We consider ourselves collaborators, problem solvers and innovators. We accelerate performance and bring fresh perspectives to activity. And we build close relationships with the delivery teams and our clients.
Job type

What does the role involve?

Reporting to the Head of Planningyou own all aspects of media strategy and planning for a set of clients within FinTech, eCommerce, Healthcare and B2BYou also help us win new clients, leading the media strategy for pitches, and supporting the cross-sell and up-sell of other channels, activities, and projects. 

The role fits in to two core areas:  

Media Planning
Strategy and planning is what you love: after all, this is why you’re here. Working with the cross-discipline delivery team, you create an approach and strategy that can be applied across multiple media channels.  

Our planning is grounded in insight rigour. Your understanding of attribution, media mix modelling and planning tools means you can pull together insights and audience behaviours that ensure effective planning. 

You also harness your understanding of the marketing technology landscape to help activate fully integrated campaigns. And because you know plans can (and should) change based on feedback loops, you help generate insight that drives in-flight optimisation and testing 

Finally, from time to time, you get involved in new business proposals and pitches, owning the media planning component.

Relationship building
Sure, you can develop plans – but can you sell them into clients? Building strong relationships with mid-level client stakeholders, explaining the rationale and thinking behind your plans is critical.  

Naturally, the relationships you build with internal agency teams is just as important. You work with the channel specialist teams to deliver impactful plans, presentations, and reports for yearly/quarterly planning and QBRs. 

Our clients also look to us for what’s next. So you pro-actively monitor the digital landscape to identify trends, opportunities and partners appropriate for these clients 

What are we looking for?

Put simply, someone who gets data and insights, can translate insights into media plans – and can communicate these plans to key people. 

You are analytical, methodological and know the digital media landscape inside out. You have experience developing media strategies that have overachieved for different brands and campaigns. You move fast, but equally, your recommendations are considered and grounded in insight. You’re comfortable working both independently and in a team. 

Some of the experience we would expect to see for this role includes: 

  • At least 4-6 years online media planning experience  
  • Experience developing digital media strategies for large clients that reach addressable audiences across multiple channels 
  • Strong understanding of attribution and digital measurement; experience using Google Analytics or similar tools  
  • Strong knowledge of all digital channels, both paid and organic 
  • Working knowledge of third-party digital marketing research tools 
  • Experience of display advertising/programmatic, working with DSPs, major networks, creative agencies and Adserver attribution technology 
  • Knowledge of other DSPs, the Adobe Marketing Platform and Adservers is a bonus 
  • Working knowledge of paid search, SEO, paid social media, and how they fit together across a customer journey 
  • Presentation skills: ability to explain recommendations in clear and compelling ways 
  • Proficient in MS Office, including Excel, Word, and PowerPoint 
  • Awareness of non-digital channel, UX and CRM an advantage  

Equal Opportunity Statement

SYZYGY is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, colour, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, sexual orientation, gender identity, marital status, genetic information or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees, and embrace diversity. We encourage everyone to respond. Please let us know if you may need any additional support when applying for the role or if you are invited for an interview.

Excited about this role?

Simply send us your CV with a covering letter to or give us a call.

The benefits of working at SYZYGY

Flexible working hours
Start later in the morning, finish earlier in the evening – do what works for you. We care about the quality of the work you deliver, not when it gets done.
Family first policy
Whether it’s getting home for bed time or being present for those events that can’t be missed, our flexible hours and remote working mean you can put family first.
Remote working options
Two days a week you’ll be encouraged to come to the office for Team days. Otherwise, our state-of-the-art hardware allows you to work where you want, when you want.
Education and Development
You’ll have access to GroupM courses, WPP Coursera qualifications and LinkedIn Learning, along with mentoring, regular knowledge sharing sessions and industry certifications.
Health and Retirement provision
We offer private medical insurance for you and your family, subsidised eye care and dental, and with our pension plan and life insurance, your health and future is secure.
Physical and Mental wellbeing
Your wellbeing is important. We offer discounted gym access, free massages, a dedicated nutritionalist, a cycle-to-work scheme and access to our Mental Health Allies scheme.
30-day holiday package
You’ll get 25 flexible holiday days a year, the days between Christmas and New Year off, and at least a half day off for your birthday – plus all public and bank holidays.
Social events
Socialising with colleagues is important. We host a weekly ‘Thirsty-Thursdays’ after work drinks, all-agency lunches, summer parties on our rooftop and a special trip at Christmas.
Rooftop garden
Our rooftop, with its incredible view across London, is a great place to relax and get away from the hustle and bustle of the office. It’s also great for summer BBQs!
Agency dogs
We’re dog people, because let’s face it, they brighten up everyone’s day. So your faithful, four-legged friend is a welcome to join you in the office any time.
WPP partnership and discounts
As part of WPP you’ll get discounts on a range of products and services, including Apple products, Majestic Wine, car hire and free entry to the National Portrait Gallery.
Fruit and drinks
Quality coffee, soft-drinks, fresh fruit and snacks (the healthy and the chocolatey kind) are always available. There’s also a beer fridge for when the day is done.
Eating nearby
Our office is on Lamb’s Conduit street, a short walk to Covent Garden, Leather Lane Market and a wide range of restaurants, so you can sample the best cuisine from around the world.
There’s four fridges, artisan coffee machines, microwaves, filtered water and a range of treats every day. Everything you need if you’re bringing food from home.
Public transport links
With our office right in the centre of London, you’re only a few minutes walk from the Tube, Overground, National Rail and multiple major bus routes.
Can’t see the right role for you?
Get in touch.
Human Resources Aurelie Haroutunian
Head of HR