Business Development & Marketing Manager

The Business Development & Marketing Manager will drive lead generation and conversion for the agency, growing our client base through a combination of networking and prospecting.
With a refined proposition and a growing reputation as a distinctive digital, experience and data consultancy, we have bold ambitions to grow our client base in 2022 and beyond. Organic growth is good: our clients like us and want to do more with us. Where we need help is finding and converting leads into new clients.
Job type
Business growth

What does the role involve?

You will be responsible for generating leads and helping us turn those leads into clients. Your responsibilities will be to build your own pipeline of ongoing leads via prospecting and networking as well as helping to drive agency awareness through marketing.

Where we specifically need support:

  1. Developing pipeline & leads
    • Proactively developing own sales pipeline to promote the benefits of digital marketing and convert new business into the agency. Handling inbound enquiries.
    • Contacting new prospective clients to establish a positive rapport and convert into new opportunities.
    • Feed into creating proposals, presenting to clients, and closing deals.


  1. Driving lead conversion
    • Coordinating and writing pitch responses including proposals, RFI responses and pitch decks (in partnership with specialists/channel experts)
    • Managing our profiles on procurement portals; identifying opportunities in line with our experience
    • Liaising with intermediaries around new pitch opportunities
    • Supporting ad hoc events we participate in or speak at, with content provision


  1. Agency amplification
    • Developing a content strategy for the agency to use across our website, social and in line with PR agency plans
    • Oversight of content creation to support new business opportunities: research, thought leadership content, case studies that are relevant to the specific opportunity (in partnership with specialists/channel experts)
    • Developing our ‘master’ marketing content including creds decks, case studies and other boiler plate content. Ensure we have a central source/repository for this key marketing content that can be harnessed for different purposes
    • Coordinating and writing responses to award entries

What are we looking for?

You are entrepreneurial, ambitious and pro-active: this role will suit someone from a digital marketing sales background and has plenty of opportunity for you to make your mark. We are a lean, dynamic organisation so the role suits a self-starter, someone who likes working at pace.

You also have an intrinsic sense of what makes impactful, relevant content – as well as what doesn’t. You understand the agency pitch process and the important role content can have in influencing clients and communicating agency thinking.

More about what we expect:

  • Solid and proven sales results.
  • Experience of digital marketing sales
  • Interest and knowledge of digital marketing, the trends, methods and emerging technologies.
  • Have self-motivation and the desire to exceed set targets and objectives.
  • Superb communication skills, both verbally and written.
  • Have a strong and well-established network to bring to the role.
  • A natural champion of content. You love content and its power to persuade and inspire

Equal Opportunity Statement

SYZYGY is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, colour, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, sexual orientation, gender identity, marital status, genetic information or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees, and embrace diversity. We encourage everyone to respond. Please let us know if you may need any additional support when applying for the role or if you are invited for an interview.

Excited about this role?

Simply send us your CV with a covering letter to or give us a call.

The benefits of working at SYZYGY

Flexible working hours
Start later in the morning, finish earlier in the evening – do what works for you. We care about the quality of the work you deliver, not when it gets done.
Family first policy
Whether it’s getting home for bed time or being present for those events that can’t be missed, our flexible hours and remote working mean you can put family first.
Remote working options
Two days a week you’ll be encouraged to come to the office for Team days. Otherwise, our state-of-the-art hardware allows you to work where you want, when you want.
Education and Development
You’ll have access to GroupM courses, WPP Coursera qualifications and LinkedIn Learning, along with mentoring, regular knowledge sharing sessions and industry certifications.
Health and Retirement provision
We offer private medical insurance for you and your family, subsidised eye care and dental, and with our pension plan and life insurance, your health and future is secure.
Physical and Mental wellbeing
Your wellbeing is important. We offer discounted gym access, free massages, a dedicated nutritionalist, a cycle-to-work scheme and access to our Mental Health Allies scheme.
30-day holiday package
You’ll get 25 flexible holiday days a year, the days between Christmas and New Year off, and at least a half day off for your birthday – plus all public and bank holidays.
Social events
Socialising with colleagues is important. We host a weekly ‘Thirsty-Thursdays’ after work drinks, all-agency lunches, summer parties on our rooftop and a special trip at Christmas.
Rooftop garden
Our rooftop, with its incredible view across London, is a great place to relax and get away from the hustle and bustle of the office. It’s also great for summer BBQs!
Agency dogs
We’re dog people, because let’s face it, they brighten up everyone’s day. So your faithful, four-legged friend is a welcome to join you in the office any time.
WPP partnership and discounts
As part of WPP you’ll get discounts on a range of products and services, including Apple products, Majestic Wine, car hire and free entry to the National Portrait Gallery.
Fruit and drinks
Quality coffee, soft-drinks, fresh fruit and snacks (the healthy and the chocolatey kind) are always available. There’s also a beer fridge for when the day is done.
Eating nearby
Our office is on Lamb’s Conduit street, a short walk to Covent Garden, Leather Lane Market and a wide range of restaurants, so you can sample the best cuisine from around the world.
There’s four fridges, artisan coffee machines, microwaves, filtered water and a range of treats every day. Everything you need if you’re bringing food from home.
Public transport links
With our office right in the centre of London, you’re only a few minutes walk from the Tube, Overground, National Rail and multiple major bus routes.
Can’t see the right role for you?
Get in touch.
Human Resources Aurelie Haroutunian
Head of HR