Allergan Aethetics

Reaching specialised audiences through integrated data

Our role

Data and analytics agency of record

Allergan Aesthetics, manufacturers of the Juvéderm and Coolsculpting products, appointed SYZYGY to help them transform their capabilities in data and marketing technology, ensuring they find, nurture, convert and retain critical customers.

Allergan Aesthetics current business success relies heavily on deep and continuous relationships with a very specific audience of Healthcare Professionals (HCPs) – the specialists who administer Juvéderm and Coolsculpting through clinics across the world.

Holding Allergan back was a common set of challenges: multiple, disparate data sources, a mix of disconnected technology, and a complex global makeup with substantial market differences.

SYZYGY has been working with Allergan since 2019 to overcome these challenges. Aggregating data sources (first and third party) has provided a much clearer picture of the needs and behaviours of their HCP audiences. Systems have been integrated to support multiple marketing channels including media, web, and CRM, enabling a full view of all activity.

Allergan’s move from a complex set of hard-to-interpret data sets, to having a synthesised, ready-to-act series of dashboards has enabled senior management to easily compare various markets’ performance.

These changes have created solid foundations for much better business insight – leading to a consolidated view of performance and more informed marketing decisions.

Working with SYZYGY has enabled Allergan to deliver data-powered experiences that drive conversion and deepen relationships, resulting in sustained growth.

The SYZYGY team has really impressed us with their ability to provide rapid and effective solutions. They bring a different perspective, with smart ideas and suggestions, meaning we can maximise the value of our audience insight.

Samantha Leese
International Digital Marketing Director

Services we provided:

  • Customer journey intelligence & mapping
  • Audience segmentation & behavioural insights
  • Measurement & effectiveness frameworks
  • Data & marketing technology strategy
  • Communication and channel strategy
  • CRM, 1PD & loyalty strategy
  • Media strategy 
  • In-housing strategy and support
If you would like to find out how we can drive growth for your brand, please get in touch
New Business Ita Murphy
UK CEO