Mazda Europe

Mazda Stories

Mazda is a brand with a wealth of stories to tell. Yet few outside the brand and its keenest fans are aware of its heritage or philosophy. Our task was to produce a destination site that would house a diverse set of contents, then a series of interactive elements that will engage and inform anyone curious about Mazda.

The campaign opens with eight web films covering various stories; Mazda's roots in Hiroshima and the influence of traditional craft skills (such as sword-making) are two of the eight themes at the campaign's launch. The campaign is held together by the line 'Defy Convention'.

These will be soon followed by 'Drive through history', a highly immersive timeline. Syzygy is developing more interactive elements as part of a long-term strategy to cement and develop Mazda's reputation as a convention-defying brand. 

Stef Tiratelli, chief executive of Team Mazda Europe, says, 'The new strategy allows Mazda to share some wonderful, authentic stories in a meaningful and engaging way, and marks the start of a new wave of communication from the car marque.'

Creative direction was shared between Florian Schmitt of Hi-Res, Dan Howarth and Victor Sahate at Syzygy, and Eddy Greenwood and Stan Gruel at JWT Dusseldorf. JWT Dusseldorf filmed various Mazda employees in Japan, highlighting Mazda's heritage and values.

Visit Mazda Stories

Mazda Stories

Mazda Stories

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