HSBC Private Bank
HSBC wanted to convince wealthy investors of their ever-growing size and stature in the Private Banking world, by creating meaningful dialogues with the ultra cash-rich. We needed to draw the target audience to a site where they could interact with exclusive content on a one-to-one basis and encourage new account sign-ups.
Our solution was to create a series of interactive customer testimonials telling how HSBC Private Bank managers had helped to connect their clients to key growth opportunities around the world. This encouraged visitors to find out more by clicking through to exclusive content and market insight on HSBCPrivateBank.com.
Results are encouraging. Two investors committed $2 million in cash assets within the first three months. Despite the target niche the site received 20,000 unique visitors in 6 weeks. Four per cent of visitors have started an ongoing dialogue and the site won a Gold award at Horizon Interactive.