Syzygy Group Blog - Digital Schweinshaxe
The people behind the knuckle
We are creatives of Hi-ReS! and Syzygy. We blog about art, design, fashion, architecture, creative advertisements – everything that inspires us. We also want to give you a look behind the scenes of our everyday work and present some of the "making ofs".
Interactive Twitter-Based Murals in the U.S. Promote Canada
I really like the idea to use twitter as sort of real time promotional tool. Canada's board of tourism is smartly using consumer generated content and authentic testimonials as the most trustworthy source of information and inspiration. Really clever way to generate peoples awareness for the destination: giving busy poeple in the busy city a moment of escapism, creating the feeling that they are missing something just right know...bears, mooses and indian summer...(via adverblog)
Inception
Have you seen the movie Inception, yet? For those of you looking for more clarification, here are some infographics. Which of them is your favorite?
But … the confusion still remains.
By the way, years before Christopher Nolan made Inception, american cartoonist Bill Watterson played around with the idea of Inception …
Jägermeister now makes house calls!
For those who have always believed in the medicinal value of Jägermeister … sorry - still not happening. Having said that, the campaign from the German herbalists may still leave you feeling a lot better.
Why? Because Jägermeister now makes house calls. They toured Germany: with a TV crew, a bartender and their new feature drink “JÄGER On Ice” for a new age group whose feet are no longer stuck in festival mud but whose heads and hearts have instead moved on to more convivial interests. By fulfilling the desire for authenticity and genuine communication, the campaign hit home: “Jägermeister is looking for true stories.” It made Jägermeister more than a household name – it made it a living room guest.
The trailer reflects the fundamental idea, spending less time partying and more time being real. Its authentic approach is echoed in the original music score, super 8-aesthetics and by the fact that the trailer was shot at an actual neighborhood get-together.
On the campaign site, the house call episodes are presented on fifteen alternating ambient backdrops. Due to the widescreen-optimized set-up, it’s almost like leafing through a travel diary.
The campaign font underlines the core idea of deceleration.
All videos are hosted on YouTube and embedded in the site, making use of the platform’s player and featuring customized skin.
The route picks up on the touring atmosphere, its path determined through the videos’ geo tags and replenished with neighboring towns. A tool, developed solely for this project, enables designers to manually adapt the route.
Contestants sign up on the campaign’s landing page, via form or Facebook Connect, for a chance to host a house call. In the meantime, they can follow the tour via the accompanying twitter feed in real-time.
Iamamiwhoami
Another brilliant one.
The semi-mystery team behind electronic music project "iamamiwhoami" finally kind of spelled a word with the title letters of their intermittent videos. That word is “bou(u)nty” s …
The YouTube channel iamamiwhoami has released thirteen videos, six of which are short, roughly one-minute long teasers, are titled with a series of numbers …
Nuclear Detonation Timeline
Amazingly disappointing. The 2053 nuclear tests and explosions that took place between 1945 and 1998 are plotted visually and audibly on a world map by Isao Hashimoto.
"The first three detonations represent the Manhattan Project and the two bombs that ended World War II. After a few representative minutes the USSR and Britain enter the nuclear club and the testing really starts to heat up.
Even though the video does not differentiate between sub-critical "safety" tests and full detonations, you get a good idea of the fever of the nuclear arms race.
The time line does not extent to tests by North Korea (October 2006 and May 2009)."
Via Design You Trust
