Our work / Jägermeister
04/11/2009. Tagged with: Jagermeister
Our German office were asked to bring the distinctive Jägermeister brand to life, online. Jägermeister is a unique and legendary brand dating back to 1935. The bottle, as a key brand visual, was to be at the heart of everything.
The distinctive green bottle is the website‘s centrepiece. Syzygy and sister agency Hi-Res! created Sycomax, a dramatically illuminated 3D world which lures you in from the very first click, mixing all the natural ingredients that are integral to Jägermeister‘s personality: music, partying and community. Once inside, you are drawn to the concoction of rich, immersive audio and video content. Fluidly designed, the site allows you to change, swap, and port the content as you discover the many worlds within it.
Incorporating its own 3D content editor, the site is easily updateable by local markets and was presented at Cannes CyberLions 2009. We are now tailoring individual sites for countries including Jägermeister’s home, Germany.
