What's Ding?
Digital Innovation for the Next Generation is an experimental workshop held within Syzygy, a wonderful place where technology people and creative people can inspire each other to give birth to digital’s next big things.
Ding is all about research and development unfettered by commercial realities - our way of making sure the newest ideas happen right here, at Syzygy.
Being the first to use a new, untried technique is a big part of what makes digital so exciting, so it’s one of the week’s highlights when all the disciplines in the agency meet over drinks on a Friday night; ideas occur there that just wouldn’t happen in only one department.
