New White Paper on Social Commerce

We're happy to announce that our white paper "Social Commerce: Monetizing Social Media" is now available from our Facebook store. It's written by social media strategist Dr Paul Marsden and offers some great insights into the hows, whats and whys of Social Commerce. The report comes with some very cool graphics created by our friends over at Ars Thanea and is available in both English and German.

Here's a short summary: 

How can brands and retailers make money from social media?

Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook, tweeting deals on Twitter, linking to social shopping sites, and integrating social media tools into their e-commerce platforms. And they are seeing impressive returns.

With insights from consumer psychology and the experience of brands including Adidas, Apple, Burberry and Levi's the white paper provides an introduction to social commerce and social shopping; what they are, how they work, and why they should be part of your digital marketing strategy.

Download full report here

For more info on emerging trends and technologies in Social Commerce you can also check out:www.socialcommercetoday.com