SYZYGY drives Green & Black's premium position online
Erin Kennedy, UK Brand Manager, Green & Black's says 'SYZYGY demonstrated from the start that they wholly understood the true essence of Green & Black's. The redesign is just the beginning for us in a new phase of customer engagement as we continue our drive to be no.1 in the premium chocolate sector.''
This year SYZYGY has been working with Erin and her team at Green & Black's to redesign their website to create a future-proof online brand platform.
Green & Black's has an enviable heritage and a compelling company narrative, not to mention the fact that they produce the BEST chocolate on this planet.
The team here has looked to harness this history and tell the company's wonderful brand stories in a beautiful, effective and engaging way. This storytelling approach will help develop emotional connections with the target consumer, leading to higher levels of loyalty and advocacy.
So here it is, after hard work and vast amounts of chocolate consumption (all in the vein of in-depth research of course), here is the new website www.greenandblacks.com
One of our favourite sections is how we reveal the story and ingredients behind each bar.
Our MD, Mark Ellis is pretty happy too, 'Working with such an iconic British brand has been an honour for us at SYZYGY. What we have achieved is a website that blends inspirational and engaging art direction with rigorous web usability. Our goal has been to provide accessible and relevant content whilst creating a rich and beautiful brand experience.'
SYZYGY's favourite flavour has to be Butterscotch. What's yours? If you would like to speak with us to see how we can bring your brand story to life online then please call us, 020 3206 4000 or email here.
- By Dom Waghorn