Five step framework for successful social media campaigns

John Bennett, our Group Strategy Director, gave this presentation on how to develop successful social media campaigns at a recent SYZYGY client event.

It's a partial summary of a longer piece we're publishing at the end of the month which is intended as a practical guide to developing social media campaigns John  focuses on what does and doesn't work drawing on our own experience as well as what we consider to be industry best practice.

We will also publish two other presentations from the event in the next few days, from  Bob Egner from Episerver and our social commerce expert Paul Marsden.

 

Hero photo from Robin's Flickr